Who are we?

STRATEGIC ADVANTAGE specialises in helping multinational and large national companies manage reputation risk, develop strategy and achieve tangible benefits.

Our team members all have 15 years or more strategic and operational experience in blue-chip companies where reputation is a primary asset.

Since starting in 1994, the STRATEGIC ADVANTAGE team has developed pioneering tools and processes. These have been tested and applied across a wide range of industries and reputation risks. In particular we have built a reputation for advising clients who face difficult and sensitive public concern, stakeholder impact and reputation risks.

Our Partners

The STRATEGIC ADVANTAGE team has front-line and consulting experience. In addition, we have established four partnerships:

• Strategic Advantage has a strategic partnership with evolve24. evolve24 are world leaders in reputation analytics, based in St Louis, Missouri, USA. This partnership is exclusive to Strategic Advantage for UK and Europe. Together we offer quantitative, science-based services to detect, track, predict and measure reputation risks and issues. Data sources are multi-lingual covering subscription-only and public-domain information, TV/radio/press, governments and NGOs, the Web, blogs and many other sources. Output is designed for practical brand and reputation management. Click here for further details of evolve24 and press coverage.
• For large global projects we work with PricewaterhouseCoopers. This enables us to mobilise multi-local teams for projects that have extensive audit requirements and world-wide geographic reach.
• In the UK we partner with MORI, the leading reputation research and polling company.